U6: Conversation: Words with Brand & Product. / Press Release practice worksheet.

Unit 6:  Using collocations, or words that commonly go together with BRAND and PRODUCT.

BRAND…..

loyalty

image

stretching

awareness

name

Here are some conversation questions that could help you recycle those collocations with BRAND:

1. To which brands are you loyal?

2. Can you think of an example of brand stretching?

3. Compare Zara’s brand image with a brand of your choice.

4. What is the most popular way to raise brand awareness?

5. On average, how many words do you think are used to name brands? Give three examples.

PRODUCT…

launch

lifecycle

range

placement

endorsement

Here are some conversation questions that could help you recycle those collocations with PRODUCT:

1.  Have you ever attended a product launch party? Where? How was it?

2.  Can you think of an example of a product that is either at the beginning or end of its product lifecycle?

3.  How many brands can you think of  that have large product ranges?

4.  Have you seen a movie recently that used product placement? 

5.  What was the movie and which product did they use?

6.  Name a celebrity that has recently done a product endorsement.

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Unit 6, Promotion.  Press Release practice worksheet.

Instructions: Put the press release elements (A-I) in the correct order. Re-write the press release as a Word document.  Follow the suggestions and example on page 49.

A) The fashion movie is set in New York City and lasts three minutes. Nicole Kidman plays a famous dancer who wants to escape from reality. To do this, she escapes from a red carpet event and jumps into a taxi where she finds a young artist, played by Pierre Niven.  She asks him to take her away, and he leads her to his roof top terrace. The artist has no idea who she is and she tells him in few details, preferring to dance, or escape. Soon, her manager shows up and orders her to attend a red carpet event the following day. She agrees, but does not forget her artists, nor he her perfume.

B)  The Chanel N°5 fashion film will be aired on television beginning next week, January 25, 2012, and will be visible in North America and Europe.

C)  CHANEL

756 5th Avenue, Suite 1052                                       

New York, New York 10028

D)  The Chanel N°5 fragrance division announces its latest fashion movie directed by Baz Lhurmann and featuring Nicole Kidman.

E)  FOR IMMEDIATE RELEASE

F)  Giselle  Smith, Director of Marketing at Chanel, says, “Today, the fashion film is becoming more and more important to relate the Chanel perfume brand.”

G)  20 January 2017                     

H)  Baz Lhurmann, who also directed Kidman in the movie Moulin Rouge, says that Nicole was a natural choice, “She was perfect for Moulin Rouge, and I thought recalling that dancer image was important for the N°5 fashion film.”

I)  CHANEL N°5 LAUNCH TELEVISION ADVERTISEMENT WITH NICOLE KIDMAN AND BAZ LUHRMANN

J)  -###-        

K) Suzanne Russeau

PR Manager, New York

212-334-9874

s.russeau@chanel.ny.com

L)  FOR MORE INFORMATION: