Friday, January 30, 2015

Unit 8 - Documentary about Berdorf Goodman's luxury department store


Here's the link to the trailer. I'm unsure if the DVD is out in Italy yet, but I have seen it on the SkyArte TV channel.


And, here's a 5 minute interview with Bergdorf Goodman's first and most experienced personal shopper, Betty Halbriech:

https://www.youtube.com/watch?v=S0dlUSPfC3I 

More on Bergdorff's, Betty, and the Art of the Sell:

https://www.youtube.com/watch?v=75FmK-t7zgw

Unit 8: Video from the New York Times' Style Magazine: Making Bergdorf Goodman Holiday Windows in 2014

Directions: Review the vocabulary before watching the brief video. Watch one time through and listen for those vocabulary words.  Listen again and answer the questions.

https://www.youtube.com/watch?v=yQj-cW-LuRw

People & Vocabulary


  • David Hoey ('window guru') Senior Director of Visual Presentation
  • Samantha Smith - paper sculptor
  • Daniel Sean Murphy - paper sculptor

  1. the arts = theather, music, art, dance, cinema, architecture, etc.
  2. blueprints = technical designs architects use
  3. 3D = three dimensional
  4. rather = quite, very
  5. paper sculpture = a 3D paper version of something
  6. drafting table = the work table where architects make their technical drawings
  7. to start out = to begin as
  8. to turn themselves into skyscrapers = the designs slowly become three dimensional
  9. to be afraid = to worry that something is not going to go well
  10. to be cold = (not as in temperature) in reference to color and feeling
  11. several = more than three in number
  12. a mash up = a mixture of
  13. a gigantic clock tower on top of the building = where there is a very large external clock on the outside, and top of a skyscraper 
  14. a scale representation = a drawn plan of where everything goes
  15. to make sure everything's going to fit = to be sure there is enough space for everything
  16. to be very big on something = to like very much or have a preference for something
  17. to have overstuffed windows = windows with a lot of things, almost too many things.
  18. to end up being + adjective = a way to describe how something looks at the end of a process
  19. improvisation = doing things on the spot, not according to a plan
  20. to install = to set up a window display
  21. the display business = a way to refer to visual merchandisers
  22. unveiling = when a curtain is pulled back to show the final product (this word is not spoken. you see them doing the action)
  23. a fantasy = a dream-like world
  24. a time space = a different place other than reality
  25. 5th Avenue = NYC's fashion street
  26. to walk by (a window) = to walk past it
  27. 'I'm thrilled to be a part of that.' = I'm extremely happy and excited to take part in it.

Comprehension Questions

1.  How long does it take them to create holiday window displays?

2.  What kind of display has Mr Hoey always wanted to do?

3.  Which one of the arts are they focussing on in the video?

4.   How did they transform the old architectural blueprints?

5.  Where do the paper sculptures start from?

6.  How did they avoid making the window too cold?

7.  Who helped contribute?

8.  How long did it take Samantha to finish her first paper sculpture?

9.  What was Daniel asked to make?

10  Why do they need to refer to the scale representation?

11. How do their windows end up being?

12.  How do they describe their business sometimes?

13.  At the end, Daniel describes the displays as_______________


Answers

1.  all year long; they begin on Jan. 2            2. He's always wanted to do a display where each window was dedicated to one of the arts.     3.  architecture
4.  by using paper sculptures and turning them into 3D versions     5.  a drafting table      6    by putting in a few animals (paper sculpture animals)    7.  seven paper sculptors and several assistants    8.  7 months     9.  an art deco sky scraper    10.  to make sure everything fits    11.  incredibly detailed and complicated   12.  as the surprise business     13.  fantasy / magic / another place

Wednesday, January 28, 2015

Unit 8: If you haven't had time to take a photo of a window display, here are some for you to analyze.



The last two are from Hermes where they  have the video of an artist's drawings, Hermes accessories included.  If you remember well, I showed those videos in class.

Monday, January 26, 2015

Unit 8 : For more reading on window displays at winter holiday time


http://www.ft.com/intl/cms/s/0/850aebd0-451c-11e2-838f-00144feabdc0.html#slide0


Unit 8: Homework: Window Display Evaluation

Unit 8: Window Display Evaluation

Guidelines:  Take a photo, or video, of a window display. Use vocabulary from pages 60 and 61 where possible.  Complete the evaluation according to the guidelines below. Be prepared to show your photo in class and explain it.  Send it to me by email at teachrmarye1@gmail.com

Type of display & store: Is it a major, or secondary window display?

Window(s):  Are there any decals stuck on the window(s)?  Where are they placed (center, upper/lower corners)?          What do the decals say and what color are they?     Do you think they are effective?

Panels:  size and color:               Are they hung from the ceiling or screwed into the floor?     Are they eye-catching? If not, how could they be improved in your opinion?

Merchandise layout:  What is the merchandise and how is it distributed?       Are there  mannequins? How many and what type?       Are they effective, or is something missing from them?

Props:   If there are any props, how many and what kinds are there?

Lighting: What kind of lighting is used?  Is the display lit from the top or bottom. In which direction are the lights angled.

Overall evaluation:  In your opinion, is the window display effective at attracting customers?  Why or why not? If it isn't, how would you change it?





Sunday, January 18, 2015

Oral Presentations: Consolidated List of Expressions & Outline Worksheet

EXPRESSIONS FOR ORAL PRESENTATIONS


For the final exam, you will give an oral presentation in English about one of your projects,  current or past. This may include something you have already presented in another course. Your presentation should last 10 minutes, and contain only 8-10 slides.  Please remember that slides should contain images and a few words. No paragraphs are accepted on slides. Quotations from famous people are accepted. The idea is to take key words and images and use them as talking points. Below you will find expressions I will listen for, and an outline to help you organise your information. 


NOTA BENE: you may use this as a ‘trainer’ but not during the actual presentation itself.  As I have explained before, this is an exercise in giving an oral presentation, not an oral reading. Anyone who reads their presentation out loud (a voce alta) will be asked to give me their notes and start over.

Welcoming your audience:

-Good morning / afternoon. My name is________, and I'm here to talk about_______.
-Thank you for coming. My name is_____________ and this presentation (deals with) (is about)_______________

Listing your objectives:

-The purpose / objective of my talk / presentation / discussion today is to_________________.
 -By the end of this presentation, you will be familiar with.......
-What I'd like to present to you today is...
-I'm / we're here today to present a summary of...
-Today's topic is...
-The (subject) (topic) of my/ our presentation is...
-In my/our presentation I/we would like to give you an overview of...
-In our (summary) (presentation), we'll tell you about/ we’d like to inform you about...
-The purpose / objective / aim of our presentation is...
-Our goal is to give you (a summary of) (an explanation / overview of)...
-What we'd like to show you is...
-Today, we'll be showing you... /we'll be explaining the main points of...

Explain how your presentation is organized:

-I've / We've divided my / our presentation into three parts:   Person A will talk about _____; Person B then goes on to discuss _________; (and Person C_________). 

-Let me / Allow me to give you a brief overview of the main points:  First, _____. Second,__________. And third,____________.

-I will discuss three main points:1)______________, 2)______________, and 3)___________.



Telling the audience when they can ask questions:

-Please wait until the end of the presentation to ask any questions you may have.
-There will be time for questions after my presentation.
-We’ll have a few minutes at the end for questions.
-If you have any questions, please feel free to interrupt me at any time.
-Feel free to ask questions at any time during my talk.

Introducing the first point:

-First, let’s consider________________.
-To begin with, let’s look at how…
-Let’s now turn our attention to the first point:_________.
-Let’s take a closer look at the first point:_______________.
-In this part, I’d like to discuss…
-Let’s begin by highlighting the importance of…
-To begin with, we need to consider_____________ first.
-Let me start off by asking you to look at this picture / watch this short / brief video / listen to this short audio clip. (then ask the audience a follow up question after you have looked at the picture, watched the video, or listened to the audio clip. Then you  may begin explaining your first point.)
-Let's begin with a question: Have you ever asked yourself:________________________


Giving examples:

•   For example,____________________.
•   For instance, ___________________.
•   As we may see from ______, it is clear that________
•   As an example, we may (take) (consider)_________
•   Take____________: ____________________.
•   Take_____________ as an example:______________.
•   One example includes_______.
•   Another example is_____________.
•   As a final example, I’d like to describe_________________.
•   We may also use_________as an example.
•   _____________is also a good example of this idea.
•   Just to give you an example:______________
•   Just to give you an idea of what I / we mean, let's look at_______
•   To better illustrate what I / we  mean, let's look at an example.
•   To explain better the concept, let’s consider____________________.


Adding ideas, or explaining  related details, such as a definition:

•   In addition to this, ...
•   Additionally,
•   Moreover,....
•   Furthermore,....
•   Besides being_____________, this topic is also____________.
•   That is to say…..
•   What I / we mean by this is____________________.
•   When we talk about__________________, we should imagine____________.
•   In fact, _____________________________.


Explaining Cause and Effect:

•   If you do A first (If you consider this ) , you will quickly see how important it is because....
•   By doing A first, you will see how point B becomes secondary.
•   This is caused by....
•   This happened because...
•   Because of A, B may not proceed first.
•   As a consequence...
•   Consequently....
•   As a result...
•   This results in...
•   The result is_____________

Concluding a point/section:

            Ask and answer your own question:

•   What conclusion can we draw from this?
•   So, what does this mean?
•   At this point, we need to ask:....?
•   Why would this be important?  It matters because.....

    Summarizing a point:
·      This brings me to the end of my first point.
·      That’s all there is to say about the first/second / third point.
·      So, that’s what it means to…../ that’s how_________________.
·      And, that’s what it means to…./that’s how_________.
·      So, that summarizes how____________.
·      Therefore, ________________________.


Moving on to the next point

-Moving on....the (second)  (third) (next point) point examines.......
-Moving on to our next point, we may see how.....
- This brings us to the next (question) ( point) ( issue):____________.
-Let’s now turn to….
-Let’s now turn our attention to…
-Let’s now take a look at…
- This brings me to my next point:___________.
-This leads me to the next point, which is__________.


Making reference to visuals:

•   If you could just look at the photo / video for a moment, you will see that....
•   If you would listen to the brief audio clip, you will hear that....
•   To better explain what I / we mean, let's look at this (next slide) (photo) (video) (image) (advertisement).  
•   According to this graph, we can observe that 58 % of people do not use________. Therefore...
•   As you can see here....
•   I'd like to focus your attention on....
•   I think you'll be surprised to see that...
•   What's really important to observe here is how...

Making reference to something you said / showed earlier:

•   As I said / mentioned earlier
•   Let me come back to point number ______ for a moment.
•   As I've already explained, ___________
•   As I pointed out in ______section / on the 1st, 2nd, 3rd, slide_______________.


Concluding your presentation:

Usually, when we say “In conclusion” it means the end of the presentation is about to happen.  Then you must summarize your key points.

        ---> Summarize the main points presented in the talk.

•    Let me just briefly go over the key points one more time. We have seen that...
•   To conclude, this presentation has presented  A, B, and C. We discussed how.....
•   In conclusion, my / our talk / presentation has discussed points A, B, and C and why ....
•   In today’s talk / presentation, we have discussed three key ideas / points: First, we discussed______________. Then, we looked at___________. Finally, we talked about_______________.
•   To sum up, points A, B, and C have illustrated how....

Give your opinion of the topic’s relevance or implications for your field of work.

-The success of Roma Sposa is so solid that it should become a model for other large-scale events.
-In my opinion, it will be very interesting to see how long social media can influence fashion design because it may affect other industries, such as book publishing.
-The event / marketing model we presented today is flexible enough that it can be used for other event or marketing plans.

Invite Questions:

•   And now I'll  / we'll be happy to answer any questions you may have.
•   We just have a few minutes for a couple of questions.

Useful verbs:

1       clarify :                  Before we go on, let me clarify one point.
2       depend on:           That depends on your meaning of________.
                  focus on:                 When we talk about communication strategy, we need to focus on target customers.
3         go over:     Let me just go over the key points before we go into the details.
4         highlight:              I’d like to highlight the importance of _______________.
5          point out:              At this point, it’s important to point out that the packaging of the product will follow the same color scheme.
6          bring your attention to... :  I’d like to bring your attention to the product’s history.
7          illustrate:              I think this video illustrates very well Chanel’s communication strategy.
8          indicate :  All the online feedback from customers indicates that they would like to be involved in the creation of future products.
9          lead to:                  This leads me to my next point.
10           mention:        As I mentioned / said before,________________:
11           move on to:  Let’s now move on to the next question.
12           notice:            As you watch the video for the Chanel no. 5 television advertisement, you will notice how the logo is present but never mentioned.
13           see:                As you can see from the image,_____________
14            show:             This type of ‘hidden logo’ shows us a new way to make an impression on potential customers.
15            summarize:  Let me just summarize the key ideas in this presentation.
16           sum up:         To sum up, point number one has discussed_________.
17           conclude:  To conclude,________________ / In conclusion,______
18            understand:  Let’s look at this image to understand more clearly the concept.
19            vary:  Customer responses have varied from positive to negative, with the majority of them being positive.






                                  OUTLINE FOR ORGANIZING YOUR PRESENTATION:

For the final exam, you will give an oral presentation in English about one of your projects,  current or past. This may include something you have already presented in another course. Your presentation should last 10 minutes, and contain only 8-10 slides.  Please remember that slides should contain images and a few words. No paragraphs are accepted on slides. Quotations from famous people are accepted. The idea is to take key words and images and use them as talking points.

Use this outline to take notes and organize your information according to the model discussed in class. NOTA BENE: you may use this as a ‘trainer’ but not during the actual presentation itself.  As I have explained before, this is an exercise in giving an oral presentation, not an oral reading. Anyone who reads their presentation out loud (a voce alta) will be asked to give me their notes and start over.

Introduction

Welcome the audience:                                                                                                                                                                                                                                            

Introduce yourself (first and last name), and your colleagues, if applicable, and say what you do (student or position at an agency):                                                                                                                                                                                                                                                 


What is the objective of the presentation? What are you talking about?                                                                                                                                                           

Why is your topic important for the audience? (a new model for other areas of your industry?)                                                                                                                                                                                                                                                                

How is your presentation organized? How many parts does it have?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                

Say at which point in the presentation you will answer questions.                                                                                                                                                                                                                                                                                                       

Introduce your first point

                                                                                                                                                                                                                                                                                                                                                                                                                       

                                Give an example (or two or three), or explain in more detail
                                                                                                                                                                                                                                                                                                                                                                                                                       
                                                                                                                                                       
                                                                                                                                                       
                                                                                                                                                       

                               Summarize the main ideas of your first point
                                                                                                                                                                                                                                                                                                                                                                                                                       

Transition and introduce your second point

                                                                                                                                                                                                                                                                                                                                                                                                                       

                                Give an example (or two, or three), or explain in more detail
                                                                                                                                                                                                                                                                                                                                                                                                                       
                                                                                                                                                       
                                                                                                                                                       
                                                                                                                                                       

                                Summarize the main idea(s) of your second point
                                                                                                                                                                                                                                                                                                                                                                                                                       



Transition and introduce your third point

                                                                                                                                                                                                                                                                                                                                                                                                                       
                                                                                 
                                Give an example (or two, or three) or explain in more detail
                                                                                                                                                                                                                                                                                                                                                                                                                       
                                                                                                                                                       
                                                                                                                                                       
                                                                                                                                                      

                                Summarize the main idea (s) of your third point
                                                                                                                                                                                                                                                                                                                                                                                                                       

Conclusion

Signal the end of your talk
                                                                                                                                                       

Summarize the key points

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         

Give your opinion about the relevance or implication of your presentation for your field of work.

                                                                                                                                                                                                                                                                                                                                                                                                                       

Leave your audience with a memorable idea, such as a question, image, or quote from a famous person.

                                                                                                                                                                                                                                                                                    

Invite questions.

                                                                     ____________________________________________________________________