English for Oral Presentations
Read
the notes summarizing the article, "Inspiration Meets Social Media,"
(Libby Banks, New York Times, December 2, 2014).
Then insert
appropriate expressions for oral presentations according to the phase
(beginning, transition, referring back to points, concluding points,
conclusion). Finally, practice orally
summarizing the notes.
INSPIRATION
MEETS SOCIAL MEDIA: summary of a newspaper article about fashion
Introduction:
• Welcome
audience
• Introduce
yourself and colleagues (say names and job role or if you are students)
•
State your topic: what are we
discussing today? Use expressions for stating objectives.
• Say
why the topic is important for the audience.
(Why should they listen?)
• Describe
the structure for your talk. List the main points and the sequence in which you
will discuss them. Use expressions
for sequencing and dividing your presentation or oral summary.
• Say
when you will take questions. ( Is it ok for audience members to interrupt with
questions, or should they wait until the end of the presentation?)
• Say
if there are handouts and at which point the audience can expect them.
Notes:
- lots of designers use social media to create their collections
-
some of them are pro and some
prefer the “old” way of research
-an important and
growing trend for three reasons (use expressions for sequencing and dividing
your presentation)
1) designers have a direct line with
customers and their preferences
2) time saving device - in today's
world it is easier to go online to do research & find inspiration rather
than taking time to go to museums or travelling.
3) technology has helped to make the
playing field more level: well-known designers and students of fashion design
can both contribute to sites like Instagram and get recognition for it.
TRANSITION TO
THE FIRST MAIN POINT (Use expressions for
transitioning between points)
1) social media
allows designers to have a direct line with customers and their preferences ( use
expressions for introducing examples)
Ø Zac Posen – who has more
than 640,000 followers on Instagram- uses online feedback from fans and
customers
Ø ( describe what happened to Zac Posen):
was on vacation in the Bahamas; he posted pictures to his Instagram
account – each one had more than 6,000 likes
Ø One in particular of a sunset – his Instagram followers asked to see that transformed into a print of
those same hues.
Ø Posen worked with his team to digitalize it and turn it into a maxi
dress for the spring 2015 collection
(Use
epressions for concluding points)
TRANSITION TO
THE SECOND MAIN POINT (Use expressions for
transitioning between points)
2) time saving device - in today's world
it is easier to go online to do research & find inspiration rather than
taking time to go to museums or travelling.
But not everyone agrees
(use
expressions for introducing examples)
> (example
of someone who says it's time saving) : Clare Waight Keller for Cholè points out that
what used to take a few weeks of ‘solid research’ to put together a mood board, now can be done in an afternoon after
viewing Instagram accounts.
>opposite
points of view:
> Keller –however- is worried about the loss of research skills as visits to
libraries, discovering stuff and going around for your inspiration are “being bypassed in favor of quick but superficial browsing online”
In addition…
Ø Erdem, debuted in 2006, said that “Instagram has definitely filtered into my approach to design…” because he has seen his business grow alongside the rise of technology
and social media. Anyway he still looks at something “real” for his
creations and Instagram remains a secondary source of inspiration. In fact…his inspiration for his spring 2015 ready-to-wear collection came from
a trip to Kew Gardens where he observed the paintings of the Victorian botanist
Marianne North & a silk fabric that he saw at the Première Vision (the textile trade show in Paris).
(Use
expressions for concluding points)
TRANSITION TO
THE THIRD MAIN POINT (Use expressions for
transitioning between points)
3) technology has
helped to make the playing field more level: well-known designers and students
of fashion design can both contribute to sites like Instagram and get
recognition for it.
(use
expressions for introducing examples)
-
Rachel Arthur, fashion trend
forecaster for WGSN, said that for new designers the distinction between social
media’s function as a communication tool and
as a creative resource has become blurry because they have to be
super-commercial – esp. in the
U.S. designers create designs & marketing campaigns simultaneously because
it’s all on social media
-
technology has also changed the idea about designers; there is no more
hierarchy between the old guard and new,
unkown designers.
-
Example:
-
Fashion social network: VFiles (60,000 users) include images by Mario Testino & a
16-year-old style blogger in the Ukraine, and a new designer from Korea
-
new designers such as Rebecca
Minkoff and the designers of Marc by Marc Jacobs use social media as a sounding
board for understanding a trend with an awareness to customers wishes
(Use
expressions for concluding points)
•
TRANSITION TO THE CONCLUSION
•
Signal
the end of the main part and say it's time to summarize the key points
•
Summarize the key points ( What have we discussed in this presentation?)
1) designers have a direct line with
customers and their preferences
2) time saving device - in today's
world it is easier to go online to do research & find inspiration rather
than taking time to go to museums or travelling.
3) technology has helped to make the
playing field more level: well-known designers and students of fashion design
can both contribute to sites like Instagram and get recognition for it.
•
•
Highlight one important point. It might be the one that is most important in
your opinion.
•
Explain its significance or relevance to your field of study / work
• Make your final statement. Say something to leave the audience with a memorable
idea, such as a rhetorical question.
• Invite questions.
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