U6: Verb Patterns with the infinitive

Unit 6 Verb Patterns with the infinitive:

The infinitive (to + a base verb, to see) is found in a few, distinctive places in English.  Re-read the Unit 7 transcripts (p. 90) for the conversations and you will see five specific cases where the infinitive is used in English.

Placement in the sentence	Example from the transcript (p. 90)
Future verb tense	I’m so glad she’s going to be working with us.
Verb + Verb combo, where the infinitive is the 2nd verb	1.  We need to be more creative. 2. The artist, Gillian Gulliford, has agreed to design the perfume bottle. 3.  We plan to do demonstrations.
…where the infinitive is either the subject or the complement	1. To do that, we’d need a video editor. (subject) 2.  Our first priority is to raise brand awareness. (complement) 3.  The purpose is to use the artist as a muse. (complement) 4.  Another thing to consider is getting coverage in the fashion press. (complement) 5. The goal is to get customers to make a connection. (The first example is the infinitive as a complement. The second one is the special verb pattern ‘to get someone to do something)
Infinitive of purpose (explaining why you do something, or why something is done)	1. We’re thinking of using flyers to attract more customers.   <WHY are you using flyers? To bring in more customers.> 2.  …and the researchers are working to source new, raw materials for the perfume aroma. <WHY are the researchers working? They’re working because they need to find new materials for the perfume.> 3.  We’ll have demonstrations to show customers how good the line is. <WHY will you have demonstrations?  We’ll have them in order to show customers our product’s quality.> 4.  Truman Designs has teamed up with Harrington’s department stores to handle the new marketing campaign. <WHY have they teamed up?  They’re working together because they’ll both be working on the new marketing campaign.>
It + TO BE + ADJECTIVE	1. It’s really important to increase our brand recognition this season.