1. GENERAL READING: Begin on page 81 with the paragraph that starts "Indeed, Spanish chain Zara....." & briefly read through the other paragraphs to page 84 to get a general idea of what is being discussed. Underline any ADJECTIVE-NOUN or ADVERB-ADJECTIVE-NOUN word groups.
2. Read again, but in more detail. Answer these questions. We will discuss them in class June 1:
- pp.81-82, paragraph 1: underline adjective-noun & adverb-adjective-noun word groups.
- p. 82, paragraph 2: How have other internationally recognized brands developed their branding strategies? Take into consideration H&M, TopShop, Target, New Look
- p. 83: How has the line between luxury and mass fashion been blurred? How have luxury brands responded?
- p. 84: What has been the effect of online fashion stores? How has it changed the way we shop? How do you think it'll change the way people will shop in the future?
- p. 84: Do you agree with Tom Ford's quotation? Why, or why not?
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