Final Oral Presentation: A:A. 2019-2020

As stated in our syllabus (programma), you will have to give an oral presentation for your final exam.  Topics to choose from:

1.  Any topic covered in our lessons (e.g. history of fashion, or sustainability in your field).

2.  Magazine project proposal

3.  A plan of and writing for a series of promotional Instagram posts, with written rationale.

4. Web copy for a brand

5. Newsletter/Editorial for a brand 

6.  A pitch for a new product; imagine you are pitching your idea to your boss.

Plan to speak for:

• 5-8 minutes, followed by a Q & A (question & answer session)
  

  
Design 8-10 slides, following specific guidelines as presented in class on January 17th, 2020.

Here is a sample presentation:


https://englishforbranding.blogspot.com/ 

• TEAM MEMBERS:  You may work in small groups of 2-3-4 people, or by yourself.  If you form a group, EVERYONE must contribute to the research, and speak for an equal amount of time.
• 
  
• READING OUTLOUD WILL NOT BE TOLERATED; YOU WILL RECEIVE A FAILING GRADE IF YOU READ FROM A SCRIPT. YOU MAY USE NOTES ONLY.

Units 2 & 3: The History of Footwear

From high heels to sneakers, or trainers. BBC World Service's The Forum analyzes the whys and hows of footwear trends throughout history.  There is also a good mix of accents in English.

https://www.bbc.co.uk/sounds/play/w3cswpt8

Unit 3-Sustainable Fashion - Yak fiber/ Indigo Dyeing

https://edition.cnn.com/videos/world/2018/02/09/yak-tengri-nancy-great-by-design-jlm-orig-lon.cnn/video/playlists/intl-great-by-design/

http://www.tengri.co.uk/press-releases

The Art of Indigo Dyeing - New York Times Magazine article

https://www.nytimes.com/2018/11/26/t-magazine/traditional-indigo-dyeing-japan.html?action=click&module=Features&pgtype=Homepage 

Unit 6-Studying the Marketing Mix

By studying the marketing mix, it will help you understand how to promote yourself in your future profession.

Here is an exercise from Harriet Posner's book Marketing Fashion:

"The marketing mix is all about emphasis. Take each of the 7Ps of the marketing mix - product, price, place, promotion, physical evidence, process, and people - and identify a fashion brand, or retailer that you believe emphasizes a specific criterion, or group of marketing mix criteria.  For example, a luxury brand may focus on product, particularly om regard to quality of design and manufacture.  A High Street multiple, on the other hand, may focus on product in terms of providing up-to-the-minute fashion at an affordable price. A brand that sells primarily via the Internet, or mail order will need to pay special attention to process and consider how they integrate this with the criteria of product & price."

Use the table below to comment on the way a brand focuses on a particular marketing mix criterion.  You may wish to add comments.

Bring your notes to our next lesson.

BRAND - PRODUCT - PRICE - PLACE - PROMOTION - PHYSICAL -EVIDENCE- PROCESS -PEOPLE

How to make a list of your research books, articles, websites

https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_formatting_and_style_guide.html

Sample Power Point Presentation

Here is a sample Power Point presentaion that I've done up, and which you may use as a guide for the quantity of words to put on a slide. Also, please be sure to check to make sure that the images you choose to include on your slides correspond to the written content. Be careful of overcrowding the slide.

Two final tips:   

1. Check the word order of your sentences: Subject + Verb + Object; these three elements always go together, except for one context (adding emphasis: Only if my sister comes, will I go to the cinema, too).  Most of the time follow this type of word order:   

The light will go inside the lamp shade.  

2. Please, check your spelling. There is a spell check on all computers, be it in the power point app, or Word. Just be sure to 'impostare' your langauge to English. Use Google, the Longman Dictionary (www.ldoceonline.com ) , or an Italian-English dictionary, also because they will tell you if you need a preposition or not  (e.g. ask someone a question.... not...  ask to someone a question. )

You may see the sample power point presentation by clicking on this link:

https://englishforbranding.blogspot.com/

Unit 8 - Changing the shopping experience: Rent the Runway, New York Times Article

Directions:

Read the article. Give your opinion. 

https://www.nytimes.com/2018/10/12/business/rent-the-runway-office-clothes.html

1. Do you think a similar service exists in Italy? 
2. If so, what is it and how does it work?  
3. If not, do you think such a service could work in Italy? 
4. How might that take form?